FREE STATE – Author and public speaker Ace Moloi has sparked a thought-provoking discussion on his Facebook page, addressing up-and-coming live music artists who plan to stage performances without having released original music. In a candid post, Moloi shared his insights on the financial and professional risks of prioritizing live shows over creating a sustainable music portfolio.
Moloi emphasized the importance of focusing on studio work before embarking on live performances. He highlighted the financial strain often associated with staging live shows, warning that such ventures could lead to debt and strained relationships without any guarantee of financial return.
“That live music show you’re planning to do in 2025 yet you haven’t even released a single song… It’s going to get you in debt and destroy relationships anyway, and you won’t make any money back,” Moloi cautioned.
Moloi urged aspiring artists to channel their efforts into creating original music, which he described as a lasting investment that can live beyond a single performance. He pointed out that many artists in genres like gospel and Afro-soul/jazz rely heavily on performing covers of popular songs, a practice he believes undermines their creative potential.
“You’ve never seen a hip-hop artist staging a show to sing existing hip-hop songs. Why do you lower the standard so gravely in gospel and Afro-soul/jazz?” he questioned.
Moloi also challenged artists to critically assess their goals and aspirations, suggesting that they hold themselves accountable for their lack of progress in producing original content.
“Grill yourself. It’s been how many years now you’ve been singing without actual music? Unless music is just a hobby for you and not a productive career,” he wrote.
The post has sparked widespread discussion among social media users, with many agreeing with Moloi’s advice while others defended the value of live performances in building an artist’s reputation.
Moloi concluded by encouraging artists to stop imitating others and to invest their creativity and resources into projects that will contribute to their long-term success.
As the conversation continues, Moloi’s advice serves as a wake-up call for emerging musicians to reconsider their approach and prioritize creating music that will stand the test of time.
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