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The German lifestyle company and the Grammy-winning entrepreneur have parted ways amicably.
Beyoncé and Adidas worked together creatively in 2018. During that time, she launched her Ivy Park sports collection and designed new footwear and apparel for the company.
But it seems that Ivy Park and Adidas had significant creative disagreements, and Beyoncé is eager to reclaim her brand, go her own way, and maintain her creative autonomy.
TMZ reports that before the split, expectations for 2023 were changed from $335 million to $65 million. Although her contract expires at the end of the year, Beyoncé is still expected to receive her annual salary of $20 million.
Things seem to be reaching a negative point for Adidas, as we reported that the company expects a $1.3 billion loss after parting ways with Yeezy.
Nonetheless, Beyoncé's Renaissance World Tour will kick off in Stockholm in May and crisscross Europe, including Cardiff, Edinburgh, Sunderland, Paris, London, Marseille, Amsterdam, Warsaw and other cities. Beyoncé then returns to her home continent of North America, performing in cities such as Toronto, Vancouver, Atlanta, Las Vegas, Los Angeles, Boston, Charlotte, Detroit, Miami, Minneapolis, Nashville, Philadelphia, San Francisco, the New York City metropolitan area and Houston before wrapping up in New Orleans.
Adidas is losing business FR
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